Like many other publishers, Activision shies away from releasing cold hard data in favor of more general statements regarding a game's performance.Ī strong start for Cold War was expected, given the game is predicted to be the best-selling title of 2020 in the US. We look forward to delivering an incredible amount of free post launch content, events and support for the entire community as Black Ops Cold War evolves just as we did last year following the release of Modern Warfare," the executive added.Īctivision did not provide any further context surrounding Cold War's day-one sales, and it's not immediately clear which title Cold War overtook to set the new record. "Launch is just the start This new title is releasing into the largest and most engaged Call of Duty community ever.
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